Native Santa Monica
•Website Design, Build, + Maintenance
•Growth minded Content Creation
•Social Media Management, Strategy, + Growth
“Jake and the Foodtography Studio Team were invaluable asssets to the successful launch and sustained growth of Native Santa Monica. They are an absolute joy to work with and are HIGHLY recommended”
The Challenge:
Native Restaurant, a new culinary venture from award-winning Celebrity Chef Nyesha Arrington, needed to establish its social media presence from the ground up and set itself apart from other eateries in the saturated Los Angeles market.
The Solution:
Foodtography Studio partnered with Chef Arrington and the Native team to develop a unique visual brand identity and content strategy. We focused on creating custom content that not only showcased the frequently-changing menu items but also embodied the restaurant's ethos.
The Results:
Leveraging Instagram's best practices and strategic collaborations with PR teams, we managed to organically grow Native's online presence from zero to over 14,000 followers in less than a year, far exceeding the initial goal of 5k followers. This significant social media growth directly translated into increased footfall, higher ticket sales, and a solidified brand image.
Beyond The Numbers:
While the growth in followers and engagement on Instagram was an impressive outcome, there were deeper, more meaningful impacts beyond the numbers that truly signified success.
The content we created and strategies we implemented didn't just grow a social media account - they helped foster a community. This community became the heartbeat of Native Restaurant.
Our audience didn't just passively consume our content; they actively participated in dialogues, shared their own experiences at the restaurant, and became brand advocates, enthusiastically spreading word-of-mouth recommendations.
Moreover, the excitement and anticipation around menu changes and special events generated from our content strategies led to fully-booked reservations within hours of announcements. This proved that our efforts not only amplified online visibility but also translated into real-world results, transforming digital engagement into tangible business outcomes.
Sample Social Media Stills
Crafting Culinary Stories: How Foodtography Studio Solved “The Challenge”
At Foodtography Studio, we embrace the art of capturing the essence and beauty of food through captivating video and photography. Since our establishment, we have encountered numerous challenges faced by both food brands and restaurateurs. It is through our creative solutions and unwavering dedication that we have effectively solved "The Challenge," ensuring stunning food imagery that tantalizes the senses and drives success for our clients.
Tackling Mediocre Visuals
"The Challenge" initially manifested in the form of mediocre visuals that failed to capture the vibrancy and appeal of delectable food creations. As passionate food enthusiasts, we understood the profound impact that appealing visuals can have on impressionable customers. We addressed this issue through a multi-faceted approach:
1. Masterful Composition: Our team of expert photographers and stylists meticulously arrange food elements, incorporating visual techniques like color contrast, symmetry, and leading lines to create captivating compositions that highlight the dish's distinct features.
2. Artful Lighting: We believe that lighting is the key to bringing food to life. Employing advanced lighting techniques, we ensure that each dish is bathed in the perfect glow, highlighting textures, colors, and vivid details.
3. Prop Selection: Our team carefully selects props and backgrounds that complement and elevate the food being photographed. These intentional choices enhance the narrative, telling a cohesive and engaging visual story.
By addressing the challenge of mediocre visuals head-on, we empower our clients to showcase their culinary creations in the most appetizing and enticing manner possible.
Conquering the Social Media Dominance Dilemma
In the digital age, another significant challenge was the constant struggle for our clients to assert their presence and make an impact on social media platforms. Acknowledging the importance of the online landscape, we developed an approach that revolutionized our clients' social media game:
1. Tailored Visual Content: We create visually striking content specifically optimized for different social media platforms, understanding the nuances and preferences of each one. From Instagram-worthy food shots to eye-catching video recipes, our versatile content ensures maximum engagement and virality.
2. Storytelling through Imagery: Through our photography, we capture the essence and narrative of each dish. Our images speak directly to the viewers' emotions, enticing them to not only appreciate the visual appeal but also crave the culinary experience.
3. Consultative Approach: We work closely with our clients to deep dive into their brand and provide tailored strategies for each unique brand to achieve their goals. By providing ongoing consultation we are able to help brands stay on track and maximize their brand amplification.
